Universal Extends Theatrical Run to Five Weekends in 2026, Seven in 2027
Universal Pictures is extending its exclusive theatrical window to a minimum of five weekends in 2026 and seven weekends in 2027 before moving to home entertainment, marking a shift back toward longer big-screen runs after pandemic-era shorter windows; Focus Features titles are excluded from the new policy, and exhibitors like AMC have praised the move as strengthening the theatrical ecosystem and ROI.