Iowa State to Begin Alcohol Sales at Home Games with Expanded Safety Measures
Iowa State’s athletic department announces alcohol sales at Jack Trice Stadium this fall and Hilton Coliseum this winter as part of cost containment and revenue efforts. The plan requires 21+ age verification, limits two beverages per sale, restricts re-entry, and designates specific selling areas, with safety measures and enhanced staffing. Proceeds will support alcohol education, student wellness, and public safety, while most hospitality-area policies remain unchanged.