Apple Reboots Genius Bar, Bringing Back Classic In-Store Help
Bloomberg reports Apple plans to restore dedicated Genius Bars in Apple Stores, reverting from the 2016 Genius Grove setup and returning to a traditional, wood‑toned in‑store tech support layout. The shift is part of a broader retail revamp under new CEO John Ternus, with video walls replaced by the renewed bar concept and store redesigns that may also introduce revamped home‑assistant devices.