Porsche’s 2025 sales dip: 911 still shines as Europe’s combustion era winds down
Porsche’s 2025 global sales fell about 10% to 279,449 as Europe’s shift away from combustion models and softer Taycan demand offset the continued strength of the 911 (over 50k sold). The US remained the largest market, while Europe saw rising electrified deliveries. Management flags a 2026 focus on “value over volume” and is phasing out the combustion versions of the 718 and Macan, with new GT3-style and EV-focused models in the pipeline.
