All articles tagged with #giumarra
A Fresno County jury found that California farmer Cesar Mora breached a contract with Giumarra Brothers Fruit Co. over his nectarine crop but awarded no damages, and Mora was ordered to destroy his nectarine trees; Mora had previously given away about 125,000 pounds of nectarines to crowds amid the dispute and plans to appeal the verdict.
California grower Cesar Mora and Giumarra Brothers Fruit Co. are in a court battle over who can sell Mora’s white nectarine variety Monalise. Mora had sublicensing and marketing agreements with Giumarra dating back to 2017–2019, which he says promised exclusivity and strong sales revenue, but he claims Giumarra breached the contract and sold nectarines to other buyers, costing him income. Giumarra counters that the sublicensing and licensing terms govern sales regardless of patent status. A Fresno County judge recently allowed Mora’s breach-of-contract claim to proceed, and Mora has been unable to sell his nectarines during the litigation, prompting a community free giveaway that drew large crowds and notable GoFundMe support as the case heads to trial later this month.
In Reedley, California, farmer Cesar Mora planned to give away 125,000 pounds of nectarines after a legal dispute over who owns the crop with agriculture giant Giumarra. Thousands lined up, prompting a temporary shutdown by the California Highway Patrol for safety concerns. Mora says he’s grown the fruit and is suing Giumarra over ownership, having faced cease-and-desist and rights-related letters as part of a lawsuit dating back to 2023.