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Go Retail Group

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Toys 'R' Us Launches Major U.S. Expansion with 120 New Stores for Holiday Season
business24 days ago

Toys 'R' Us Launches Major U.S. Expansion with 120 New Stores for Holiday Season

Toys 'R' Us is opening 120 new standalone stores in the U.S. this holiday season, bringing its total to 160 locations. The expansion, led by WHP Global and Go! Retail Group, features popular brands like LEGO and Pokémon, along with new 'Creator Studios' and travel retail locations, marking a significant comeback since the 2017 bankruptcy.

Toys 'R' Us Launches 120-Store U.S. Expansion for 2026 Holiday Season
business25 days ago

Toys 'R' Us Launches 120-Store U.S. Expansion for 2026 Holiday Season

Toys 'R' Us is opening 120 new standalone stores in the U.S. this holiday season, bringing its total brick-and-mortar presence to 160 locations. The expansion, led by WHP Global and Go! Retail Group, features curated products from major brands and new 'Creator Studios' for content creation. While the company emphasizes broad consumer appeal, market data indicates a significant surge in sales driven by adult collectors and nostalgia, marking a major comeback for the retailer following its 2017 bankruptcy.

Toys 'R' Us Launches 120-Store U.S. Expansion to Capture Adult Collector Market
business25 days ago

Toys 'R' Us Launches 120-Store U.S. Expansion to Capture Adult Collector Market

Toys 'R' Us is opening 120 new standalone stores in the U.S. this holiday season, bringing its total to 160 locations. The expansion, led by WHP Global and Go! Retail Group, targets a surge in adult and teen toy sales, which now account for nearly 60% of industry growth. New stores will feature brands like LEGO and Pokémon, with some locations adding cafes and creator studios.