Athens embraces sun-smart styling as heatwaves heighten UV awareness
European heatwaves have heightened awareness of ultraviolet radiation; in Athens, tourists increasingly wear hats, sunglasses, and umbrellas and use sunscreen, with Red Cross volunteers noting fewer hats distributed as visitors adopt protective measures. Greece’s record tourism (38 million visitors last year) comes despite the third-hottest summer on record, underscoring a growing focus on sun safety among travelers.