Unilever to Acquire Grüns, a Fast-Growing US Greens Gummies Brand
Unilever announced an agreement to acquire Grüns, a leading US greens supplement brand founded in 2023, as part of a push to grow its premium Wellbeing portfolio in the US. Terms were not disclosed and the deal is expected to close later this year subject to regulatory approvals. Grüns, a digitally native brand with a strong retail and DTC footprint and a growing product line, will join Unilever’s Wellbeing business.