New Book Exposes CrossFit Founder Greg Glassman’s Excesses and the Brand’s Post-2020 Evolution
Journalist Calum Marsh’s new book, 'The Glass Box,' details the rise and fall of CrossFit founder Greg Glassman, highlighting his lavish spending, personal scandals, and eventual exit. While Glassman sold the company for $200 million in 2020 following a racism controversy, the brand has since restructured its competitive season and reduced its global affiliate count from 15,000 to 9,000.