Ineos bets on the US for its rugged Grenadier SUV
UK billionaire-backed Ineos Automotive, creator of the Grenadier 4x4, is fast-tratching growth in its largest market—the US—with a goal to breakeven this year and possibly start limited U.S. production to dodge tariffs, as it eyes 200,000–250,000 units sold globally by the early 2030s. The company currently relies on a France plant with plans to expand, and is pursuing new models like the Fusilier after pausing its all-electric variant, signaling a rapid, capital-intensive expansion path.