Sony Hikes PS5 Prices as AI-Driven Chip Costs Bite
Sony is raising PS5 prices globally (US: Standard $649.99, Digital $599.99, Pro $899.99) and the PS Portal to $249.99, citing higher memory-chip costs driven by AI infrastructure; Europe and Japan will follow. The move comes as helium supply risks from the Iran-Qatar conflict threaten chip production, and analysts say the price hikes could dampen console demand this year.