Primark enters home delivery market as online retail share hits 27.3%
Primark is launching a home delivery service in the UK after years of resisting online sales, a move driven by competition from ultra-fast-fashion brands like Shein. This shift coincides with online retail accounting for 27.3% of all UK sales in August 2026, up from 18.1% in 2019. The change reflects broader consumer trends where shoppers, including plus-size and disabled individuals, prefer online convenience over in-store limitations. Retail analysts warn that Primark must offer competitive, hassle-free returns to succeed, as clunky policies can drive customers to competitors.