Starbucks Korea closes all outlets early for nationwide history training after Tank Day backlash
Starbucks Korea will close all its outlets at 3pm next Monday to conduct mandatory historical awareness and social sensitivity training following a marketing campaign that invoked the 1980 Tank Day crackdown, which led to public backlash and the firing of the local CEO; the nationwide early closure is the first of its kind since its Korea launch in 1999 and aims to prevent similar PR missteps by educating leadership and staff about the country’s democracy history.