All articles tagged with #gwangju uprising
Starbucks Korea will close all stores for three hours next Wednesday to allow staff to watch historical awareness videos and undergo training after a Tank Day promotion tied to the 1980 Gwangju Uprising sparked protests and a drop in sales; Shinsegae Group fired the local CEO and the chairman will participate in the training.
Starbucks Korea will close all its outlets at 3pm next Monday to conduct mandatory historical awareness and social sensitivity training following a marketing campaign that invoked the 1980 Tank Day crackdown, which led to public backlash and the firing of the local CEO; the nationwide early closure is the first of its kind since its Korea launch in 1999 and aims to prevent similar PR missteps by educating leadership and staff about the country’s democracy history.
Starbucks Korea has seen a 'very significant' drop in sales after Shinsegae’s controversial Tank Day marketing campaign referenced the May 18 Gwangju Uprising, prompting apologies from Shinsegae and Starbucks Global, the firing of Starbucks Korea’s head, an internal review, and ongoing investigations amid public calls for boycotts.
Starbucks Korea fired its CEO after a tank-themed tumbler promo timed to Democratisation Movement Day drew backlash for echoing the 1980s crackdown on pro-democracy protesters. The campaign was withdrawn, leaders apologized, and Starbucks Global said a thorough internal investigation and stronger controls would follow; Shinsegae Group also apologized as the stock moved lower, underscoring questions about marketing sensitivity and corporate accountability.
Starbucks Korea dismissed CEO Son Jung-hyun after a May 18 'Tank Day' promotional campaign tied to the Gwangju Uprising drew outrage, with slogans and imagery referencing the dictatorship era; the backlash prompted internal investigations, leadership changes, and a public apology, as well as calls for accountability from authorities and renewed scrutiny of the company’s leadership and past rhetoric.
South Korean President Yoon Suk Yeol's recent declaration of martial law has stirred memories of the country's tumultuous history with such measures, notably the 1980 Gwangju uprising where military crackdowns led to significant loss of life. Martial law has been declared in South Korea at least 16 times, often during political unrest. The National Assembly's swift annulment of Yoon's decree highlights a shift from past authoritarian practices, emphasizing the country's democratic progress and the president's lack of popular support.