Lionsgate Play Bets Big on Theatrical-First Strategy with Heated Rivalry Season 2
Lionsgate Play renews Heated Rivalry for Season 2 in 2027 and unveils a theatrical-first strategy: over 100 premieres in 2026 and 10–12 titles hitting Indian cinemas before streaming as part of a broader Hollywood-backed push after acquiring Lionsgate Play Asia. The first theatrical-first releases include Billion Dollar Spy, Empire City, Primetime, By Any Means, and Titan, with Season 2 described as venturing into more serious territory.