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Iconic Ad

All articles tagged with #iconic ad

business2 years ago•4 min saved

"Unveiling the Untold Story of Apple's Iconic 1984 Super Bowl Ad"

The iconic Apple "1984" Super Bowl ad, which introduced the Macintosh, almost never aired due to opposition from Apple's board of directors, who disliked its unconventional approach. Despite their disapproval, Steve Jobs and the ad agency worked together to ensure its broadcast, leading to a significant impact on both the ad industry and viewers. The ad's cultural resonance and influence on Super Bowl advertising have endured for 40 years, setting a new standard for marketing communications and production values.

via CNN|

#advertising #apple #business

technology-and-advertising2 years ago•7 min saved

"How Apple's '1984' Super Bowl Ad Continues to Resonate"

Apple's iconic "1984" Super Bowl ad, created by Chiat/Day, still resonates 40 years later as a seminal moment in the democratization of personal computing and Super Bowl advertisements. The ad, featuring a dystopian scene and a rebellious heroine, symbolized the Macintosh's revolutionary user interface and represented freedom and the dawning of a new age. Despite initial doubts and opposition, the ad's relevance endures, serving as a reminder of the necessary fight between established powers and upstarts in the world of technology.

via Yahoo Finance|

#advertising #apple #iconic-ad