Miyamoto Reveals Rubik's Cube as His 'Eternal Rival' in 1996 Interview
Shigeru Miyamoto identified the Rubik's Cube, not other video games, as his primary competitive rival in a 1996 interview. He explained that his industrial design background led him to view the toy as a benchmark for creating products that surprise non-gamers. This perspective highlights his long-standing focus on accessibility and innovation over traditional gaming competition.