All articles tagged with #insomnia cookies
National Chocolate Chip Cookie Day on Aug. 4, 2026 triggers a wave of promotions across chains such as Insomnia Cookies (BOGO on Chocolate Chunk cookies), Crumbl (location-specific promos), BJ’s (Pizookie $5 on Tuesdays), DoubleTree (free cookies for guests), Publix bakery freebies for kids, and Gopuff discounts, while noting the holiday’s origins with Ruth Wakefield’s 1937 Toll House invention and earlier 1870s precedents.
Krispy Kreme is considering an all-cash purchase of Insomnia Cookies, a subsidiary in which it acquired a majority stake in 2018. Insomnia Cookies, which operates in three countries with over 250 bakeries, has generated 45% of its revenue digitally. Krispy Kreme expects revenues of approximately $230 million in fiscal year 2023. Meanwhile, Krispy Kreme CEO Mike Tattersfield is stepping down in January, to be succeeded by Josh Charlesworth.
Krispy Kreme is considering selling its majority stake in Insomnia Cookies as it aims to focus more on its core donut business. The decision comes after Krispy Kreme acquired control of Insomnia Cookies in 2018 to enhance its e-commerce and digital capabilities. Insomnia Cookies, known for serving cookies late into the night, has seen significant revenue growth and expansion since then. Krispy Kreme went public again in 2021, and the potential sale of Insomnia Cookies is seen as the next strategic step for both companies.