Disney bets big on superfans with a $60B decade of park upgrades
Disney’s D23 Expo unveiling signals a roughly $60 billion, decade-long push to refresh and expand its theme parks with IP-led lands and targeted upgrades to attract casual, international, and loyal visitors. Key moves include reviving the Disco Yeti at Expedition Everest, bringing back Dreamfinder and Figment to Epcot, and overhauls of Tomorrowland, plus new attractions like Monstropolis, Avengers Campus, Villains Land, and Cars-theming. Disney emphasizes placing fans at the center of decisions to balance rapid expansion with the needs of regular guests and passholders, aided by strong recent quarterly results (nearly $10 billion in Experiences revenue) and audience-focused promotions.