Disney bets big on superfans with a $60B decade of park upgrades

Disney’s D23 Expo unveiling signals a roughly $60 billion, decade-long push to refresh and expand its theme parks with IP-led lands and targeted upgrades to attract casual, international, and loyal visitors. Key moves include reviving the Disco Yeti at Expedition Everest, bringing back Dreamfinder and Figment to Epcot, and overhauls of Tomorrowland, plus new attractions like Monstropolis, Avengers Campus, Villains Land, and Cars-theming. Disney emphasizes placing fans at the center of decisions to balance rapid expansion with the needs of regular guests and passholders, aided by strong recent quarterly results (nearly $10 billion in Experiences revenue) and audience-focused promotions.
- Disney's new parks boss outlines investment strategy, with superfans at the fore CNBC
- Disney's Josh D'Amaro On The Biggest Opportunities As CEO & Why Other Media Companies "Are Trying To Look Like Disney" deadline.com
- At Disney’s D23, New CEO Josh D’Amaro Makes His Case to the Company’s Biggest Fans TheWrap
- Bob Iger Built Disney for Hollywood. Josh D'Amaro Is Building It for Main Street. Does D'Amaro's Vision Makes Disney a Buy Down 49% From Its All-Time High? Yahoo Finance
- Weekly Recap: ESPN spinoff proposal and CEO cites weak stock, priorities TradingView
Reading Insights
0
5
5 min
vs 6 min read
91%
1,107 → 99 words
Want the full story? Read the original article
Read on CNBC