
Apple pivots to a Pro-first lineup as base iPhone 18 vanishes
Apple reportedly won’t launch a base iPhone 18 this fall, reshaping its lineup to 18 Pro, 18 Pro Max, and 18 Ultra with the Pro serving as the new default; cheaper options will come from last year’s iPhone 17 family (and iPhone Air), while marketing centers on the Pro as the default, and the schedule shift may bring price increases and push other models into 2027.


