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Italian Competition Authority

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Influencer Fined $1 Million for Misleading Charity Cake Claims
business2 years ago

Influencer Fined $1 Million for Misleading Charity Cake Claims

Italian influencer Chiara Ferragni has been fined $1 million by the Italian Competition Authority for misleading consumers with claims that proceeds from a limited edition cake sold in partnership with a pastry brand would be donated to charity. The investigation found that the donation never materialized, and instead, two companies associated with Ferragni received over $1.1 million from the deal. Ferragni has apologized and pledged to donate 1 million euros to the hospital, but she plans to challenge the fine as disproportionate.