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Lego Names Kelsey Gray Sherman to Lead New Celebrity Talent Division
The Lego Group has appointed Kelsey Gray Sherman as its first head of celebrity talent and brand-first partnerships. Based in Los Angeles, Sherman will report to Jill Wilfert, senior vice president of Entertainment, Partnerships & Content. The move signals a strategic shift toward deepening Lego’s presence in entertainment and culture beyond traditional licensing. Sherman previously served as a vice president at WME, where she managed talent partnerships for major global brands including McDonald’s, Visa, and Amazon. Her role involves identifying opportunities for collaborations that extend beyond standard product tie-ins, aiming to create fresh, authentic connections with audiences through distinctive brand and talent integrations.
