
MLS's Product Pivot Under Berg Faces a World Cup–Sized Deadline
Larry Berg, MLS's new commissioner, pledges a product-first overhaul with faster decision-making, a new roster investment model, and a 2027 relaunch calendar, arguing that MLS missed a once-in-a-generation chance during the 2026 World Cup and stressing that the league and the MLS Players Association must move quickly to reach consensus and capitalize on growth.

