Duo rollout tests Apple's split iPhone strategy
Apple is splitting its iPhone launch into Pro models and a foldable iPhone Duo, with Duo pre-orders starting Oct 16 and shipping Oct 23. Lead times for the iPhone 18 Pro/Pro Max lengthened on launch day, fueling debate on whether the Duo will outperform expectations or simply pull Pro buyers upmarket, a scenario analyst Gene Munster says could go either way for Apple’s first-year foldable share.
