
Ford Bets on a $30K Fathom EV to Outpace Tesla’s 100K Benchmark
Ford aims to sell over 100,000 units of its $30,000 Fathom EV pickup in its first year—an annual volume only Tesla has reached—driven by a new cost-focused platform, an 'assembly tree' production method, and cheaper lithium iron phosphate batteries; orders open in early 2027 with production planned for fall next year at Louisville, as Ford presses ahead after canceling the F-150 Lightning.

