Sydney Sweeney Sparks Low-Rise Jeans Comeback in AE Campaign
Sydney Sweeney celebrated ‘low-rise season’ in American Eagle’s new jeans campaign, sharing Instagram images of midriff-baring denim in wide-leg, boot-cut, skintight and baggy cuts styled simply with tees and jackets, embracing the denim-on-denim trend. AE says Sweeney will remain a brand ambassador through 2026, continuing a partnership that followed their controversial 2025 ‘Great Jeans’ campaign, which the brand and the actress defended as being about the jeans themselves.