Bud Light's Marketing Missteps and Sales Slump.
Bud Light's partnership with a trans influencer has led to a significant drop in sales, making it a marketing case study on how not to handle brand collaborations. Other advertising campaigns that have backfired include Pepsi's Kendall Jenner ad, Ford's Berlusconi advert, Adidas' insensitive email to Boston Marathon runners, Airbnb's 'Floating World' campaign after Hurricane Harvey, Burger King's 'women belong in the kitchen' ad, and ink!'s gentrification ad. On the other hand, the 'Got Milk?' campaign is a success story, but it nearly ran into disaster due to an embarrassing Spanish translation.