All articles tagged with #burger king
Chili’s roasted Burger King on social media after a photo showed BK’s Bacon King meal priced at $18.19 at a location, contrasting it with Chili’s value offer—3 for Me with fries, bottomless chips, and an unlimited drink for $10.99—driving viral engagement and largely positive reactions, while Burger King notes that prices vary by location.
A Tasting Table ranking of seven national-chain double cheeseburgers places Shake Shack’s Double ShackBurger at No. 1 for its balanced beef, cheese, and toppings; Five Guys follows for beefy patties, with Sonic, Checkers and Rally’s Big Buford, and Burger King rounding out the top five. Wendy’s Double Stack and McDonald’s Double Cheeseburger land lower due to dryness and lighter cheese.
Burger King will give away free hamburgers nationwide to Royal Perks members via the app on National Hamburger Day with a $3 minimum order; orders of $10+ qualify for a Spotify Premium promo (4 months for new users, 2 months for returning inactive users) with promo codes emailed and redeemable by June 13.
A YouGov survey (March 2025–February 2026) finds Five Guys is Americans' favorite fast-food burger chain at 15.5%, narrowly ahead of Burger King at 15.0% and In-N-Out at 12.1%. Five Guys is the most expensive among the top five, while In-N-Out's Double-Double is the cheapest, and McDonald’s leads fries with 39.2%. The study also notes that about 70% of Americans eat fast food at least monthly (30% weekly).
A taste-tested ranking compares Burger King Big Fish, Popeyes classic flounder, McDonald's Filet-O-Fish, Wendy's crispy panko, and Popeyes spicy flounder, placing Popeyes’ spicy flounder first and Burger King’s Big Fish last while noting differences in texture, tartar sauce, buns, and toppings across the chains during Lent.
Burger King dominated Oscars 2026 with multiple ads, including a 90‑second mea culpa that pledges changes (firing the old King, reinvesting in restaurants, and improving the Whopper) as part of its premiumization turnaround and direct customer-feedback efforts, signaling a strategic shift even as analysts caution the approach must stay entertaining to keep momentum.
McDonald's CEO Chris Kempczinski posted a video of himself taking a tentative bite of the new Big Arch burger, triggering joking reactions from rivals and fans online; McDonald's says the attention is helping promote the product and early sales are beating expectations.
Wendy’s U.S. President Pete Suerken posted a LinkedIn video showing him grilling and eating Wendy’s Baconator (with fries and a Frosty), declaring it ‘this is exactly what a good hamburger should be,’ as Wendy’s wades into the ongoing burger-war chatter spurred by rival clips from McDonald’s and Burger King; the post drew mixed reaction over authenticity and doubled as a branding jab (including a sly dig about ice-cream machines).
Burger King’s CEO takes aim at McDonald’s Big Arch rollout by biting a Whopper on social media and tossing in a napkin gag, reviving a lighthearted corporate feud as McDonald’s led with its new burger.
McDonald's CEO Chris Kempczinski posted a video of himself sampling the new Big Arch burger that went viral, prompting online jokes about his bite. In response, Burger King shared a video of its president Tom Curtis eating a Whopper, saying the post wasn’t a reaction but part of ongoing promo for the Whopper. The moment drew engagement from rivals including Wendy’s, highlighting how leadership-level content is being used to spotlight new menu items in a competitive buzz cycle.
Burger King posted a video of its president taking a big bite of a Whopper in response to McDonald’s viral Big Arch bite video, fueling a social-media comparison of on-camera charisma as both brands ride the buzz of new menu launches.
Burger King CEO Tom Curtis sinks his teeth into a Whopper on video, with sauce on his face, in a moment BK reposted to dunk on McDonald’s CEO Chris Kempczinski. The clip sparked a wave of memes and chatter, and the term 'burgermogged' trended as viewers crowned BK the meme winner with millions of views in under a day.
Burger King is updating its Whopper in 2026 with a sturdier sesame bun, a clamshell-style package, and a citrusy mayo, while keeping the patty unchanged; driven by guest and franchisee feedback, the rollout to more than 7,000 restaurants starts this week and will add about $4,000 in annual costs to each franchisee, which BK hopes won't be passed to customers.
Burger King has refreshed its Whopper for the first time in years, adding a premium bun, stacked onions and tomatoes, a new mayo, and packaging the burger in a cardboard box to ensure it arrives as pictured. The patty remains the same, but the changes are expected to add about $4,000 per year in costs for franchisees, a burden BK says shouldn’t be passed to customers. The overhaul, driven by guest feedback, follows a 2020 reformulation removing artificial preservatives, colors, and flavors from the Whopper.
Burger King is piloting BK Assistant, an AI headset system in about 500 US restaurants that monitors staff interactions to generate 'friendliness' scores and uses an embedded Patty chatbot to assist with orders and inventory; the rollout aims to expand nationwide by the end of 2026, a move that has sparked debate over surveillance and AI accuracy.