All articles tagged with #burger king
A YouGov survey (March 2025–February 2026) finds Five Guys is Americans' favorite fast-food burger chain at 15.5%, narrowly ahead of Burger King at 15.0% and In-N-Out at 12.1%. Five Guys is the most expensive among the top five, while In-N-Out's Double-Double is the cheapest, and McDonald’s leads fries with 39.2%. The study also notes that about 70% of Americans eat fast food at least monthly (30% weekly).
A taste-tested ranking compares Burger King Big Fish, Popeyes classic flounder, McDonald's Filet-O-Fish, Wendy's crispy panko, and Popeyes spicy flounder, placing Popeyes’ spicy flounder first and Burger King’s Big Fish last while noting differences in texture, tartar sauce, buns, and toppings across the chains during Lent.
Burger King dominated Oscars 2026 with multiple ads, including a 90‑second mea culpa that pledges changes (firing the old King, reinvesting in restaurants, and improving the Whopper) as part of its premiumization turnaround and direct customer-feedback efforts, signaling a strategic shift even as analysts caution the approach must stay entertaining to keep momentum.
McDonald's CEO Chris Kempczinski posted a video of himself taking a tentative bite of the new Big Arch burger, triggering joking reactions from rivals and fans online; McDonald's says the attention is helping promote the product and early sales are beating expectations.
Wendy’s U.S. President Pete Suerken posted a LinkedIn video showing him grilling and eating Wendy’s Baconator (with fries and a Frosty), declaring it ‘this is exactly what a good hamburger should be,’ as Wendy’s wades into the ongoing burger-war chatter spurred by rival clips from McDonald’s and Burger King; the post drew mixed reaction over authenticity and doubled as a branding jab (including a sly dig about ice-cream machines).
Burger King’s CEO takes aim at McDonald’s Big Arch rollout by biting a Whopper on social media and tossing in a napkin gag, reviving a lighthearted corporate feud as McDonald’s led with its new burger.
McDonald's CEO Chris Kempczinski posted a video of himself sampling the new Big Arch burger that went viral, prompting online jokes about his bite. In response, Burger King shared a video of its president Tom Curtis eating a Whopper, saying the post wasn’t a reaction but part of ongoing promo for the Whopper. The moment drew engagement from rivals including Wendy’s, highlighting how leadership-level content is being used to spotlight new menu items in a competitive buzz cycle.
Burger King posted a video of its president taking a big bite of a Whopper in response to McDonald’s viral Big Arch bite video, fueling a social-media comparison of on-camera charisma as both brands ride the buzz of new menu launches.
Burger King CEO Tom Curtis sinks his teeth into a Whopper on video, with sauce on his face, in a moment BK reposted to dunk on McDonald’s CEO Chris Kempczinski. The clip sparked a wave of memes and chatter, and the term 'burgermogged' trended as viewers crowned BK the meme winner with millions of views in under a day.
Burger King is updating its Whopper in 2026 with a sturdier sesame bun, a clamshell-style package, and a citrusy mayo, while keeping the patty unchanged; driven by guest and franchisee feedback, the rollout to more than 7,000 restaurants starts this week and will add about $4,000 in annual costs to each franchisee, which BK hopes won't be passed to customers.
Burger King has refreshed its Whopper for the first time in years, adding a premium bun, stacked onions and tomatoes, a new mayo, and packaging the burger in a cardboard box to ensure it arrives as pictured. The patty remains the same, but the changes are expected to add about $4,000 per year in costs for franchisees, a burden BK says shouldn’t be passed to customers. The overhaul, driven by guest feedback, follows a 2020 reformulation removing artificial preservatives, colors, and flavors from the Whopper.
Burger King is piloting BK Assistant, an AI headset system in about 500 US restaurants that monitors staff interactions to generate 'friendliness' scores and uses an embedded Patty chatbot to assist with orders and inventory; the rollout aims to expand nationwide by the end of 2026, a move that has sparked debate over surveillance and AI accuracy.
Burger King has updated its iconic Whopper for the first time in nearly a decade, introducing a more premium bun and higher‑quality mayo, and it now arrives in a box to help keep the burger intact; the changes are subtle, but true BK fans may notice a richer, slightly upgraded taste.
MADISON, Wis.—Cave Enterprises Operations LLC, which runs 105 Wisconsin Burger King franchises, is accused of more than 1,600 child-labor and wage-violation findings affecting over 600 minors between 2020 and January 2025. Violations include 14- and 15-year-olds working without proper permits and minors working six hours or more without mandated meal breaks. The Wisconsin Department of Workforce Development ordered payment of more than $230,000 in unpaid wages and overtime plus an $828,000 fine, with the Wisconsin DOJ pursuing enforcement if penalties are not paid.
A Wisconsin Burger King franchiser, Cave Enterprises Operations LLC, was found to have committed over 1,600 child-labor and wage-payment violations affecting more than 600 minors across 105 Wisconsin locations. Investigations found 593 workers aged 14–15 worked without child-labor permits and 627 minors worked shifts of six hours or more without meal breaks, among other issues from 2020–2023. The Wisconsin Department of Workforce Development ordered Cave to pay more than $230,000 in unpaid wages and penalties, plus an $828,000 fine; the Wisconsin DOJ may pursue enforcement if payments aren’t timely.