Nielsen Halves Streaming Ratings Lag to 11 Days, Boosting Real-Time Industry Insights
Nielsen has accelerated its streaming ratings release from 28 days to 11 days, providing near-real-time data for studios and platforms. This change allows for daily tracking of viewership, enabling faster PR responses and competitive analysis. The first updated charts show 'Reacher' leading, while 'Lanterns' and 'Lioness' top daily metrics. This marks the most significant enhancement to Nielsen's streaming measurement since 2017.