Tag

Audience Measurement

All articles tagged with #audience measurement

media-and-technology26 days ago•126 min saved

Nielsen Halves Streaming Ratings Lag to 11 Days, Boosting Real-Time Industry Insights

Nielsen has accelerated its streaming ratings release from 28 days to 11 days, providing near-real-time data for studios and platforms. This change allows for daily tracking of viewership, enabling faster PR responses and competitive analysis. The first updated charts show 'Reacher' leading, while 'Lanterns' and 'Lioness' top daily metrics. This marks the most significant enhancement to Nielsen's streaming measurement since 2017.

via Vulture|

#audience-measurement #media-analytics #media-and-technology

entertainment1 year ago•2 min saved

2024-25 Top Network Shows Final TV Ratings Revealed

The final 2024-25 TV ratings reveal that streaming significantly contributes to viewership, with 'Tracker' leading in total viewers and 'High Potential' dominating the 18-49 demographic, mostly via streaming platforms. Streaming accounts for about 31% of total viewers for top shows, and two-thirds of the 18-49 audience watches shows through streaming, highlighting the shift in viewing habits.

via The Hollywood Reporter|

#2024-25-season #audience-measurement #entertainment

sports1 year ago•0 min saved

Netflix Gears Up for NFL Christmas with Live Sports Strategy

Netflix will use Nielsen to measure the audience for its Christmas Day NFL games, Chiefs-Steelers and Ravens-Steelers, ensuring accurate viewership data. This decision contrasts with Netflix's previous choice not to use Nielsen for the Jake Paul vs. Mike Tyson fight, likely due to the NFL's requirement for objective measurement, unlike the fight where Netflix could use less reliable metrics.

via NBC Sports|

#audience-measurement #netflix #nfl