
Netflix Swaps Content Chief Bela Bajaria for Peter Rice Amid Layoffs and Stock Slump
Netflix has replaced Chief Content Officer Bela Bajaria with former Disney and Fox executive Peter Rice, effective October 26. The abrupt change follows the company's largest-ever layoff of 1,000 employees and comes amid slowing user engagement, a significant stock decline, and a sharp drop in Emmy awards. While Bajaria is credited with expanding Netflix's global presence and live sports strategy, industry insiders suggest her removal may be a response to broader business model challenges rather than just content performance.








