Samsung plots steady Galaxy S26 Ultra price, trims pre-order perks
Samsung reportedly aims to keep the Galaxy S26 Ultra price near the Galaxy S25 Ultra’s $1,299 in the US despite higher RAM costs from a global memory-chip shortage driven by AI demand; to maintain a price under Korea’s KRW 2 million target, Samsung may cut pre-order perks (such as the double storage offer), potentially keeping US pricing around $1,299 while reducing incentives.