Xbox's Phil Spencer's Strategic Moves in Gaming Industry.
Xbox CEO Phil Spencer says he has no interest in using Sony's own exclusivity practices against PlayStation, even on a post-merger basis. Microsoft doesn't expect its Xbox console segment to grow as a result of the $68.7 billion Microsoft-Activision merger, and Spencer confirmed that Microsoft has to pay a lot more to secure any kind of third-party exclusivity deals. While Microsoft has made first-party games exclusive to Xbox, existing games that had released on PlayStation had stayed on PlayStation.