Rousey-Carano Netflix Clash Rewrites MMA Viewership Records
Ronda Rousey defeated Gina Carano in 17 seconds to headline MVP MMA 1, the first MMA event streamed on Netflix, which drew about 12.4 million live viewers globally (9.3 million on average in the U.S., peak 17 million) and generated a $2.2 million gate and one billion social impressions, setting a new U.S. attendance record for MMA; Rousey hinted at retirement from fighting, while MVP and Netflix executives touted the event's success and future potential.