
NBC Launches 26-Foot Card Tower at 30 Rock for MLB Wild Card Debut
NBC Sports is marking its return to MLB postseason coverage with a 25-foot 'House of (Wild) Cards' installation at 30 Rockefeller Center. The structure, composed of 26 oversized trading cards, anchors two days of fan activations and watch parties as the network begins its exclusive broadcast of the Wild Card Series. This promotional effort caps a successful first season for NBC’s Sunday Night Baseball, which averaged 2.7 million viewers, significantly outperforming ESPN’s previous average. The network’s new format, featuring local analysts and retired player perspectives, will continue into October, with the Wild Card Series being the only postseason round included in NBC’s current three-year deal.













