NES and SNES Minis Were Nintendo's Holiday Lifeline, Reggie Confirms
Reggie Fils‑Aimé explains that the NES and SNES Classic launches were limited‑time moves designed to boost holiday sales and bridge Nintendo from the Wii U era to the Switch, a strategy that helped the minis sell over 10 million units by 2019 and sustain the company during a tough transitional period.