Notre Dame secures SoFi jersey patch deal worth roughly $18–$20M per year
Notre Dame announced a front-of-jersey sponsorship with SoFi, adding patches on football uniforms (up to two patches per jersey, each no larger than four square inches) starting Aug. 1, plus a patch on equipment and an additional patch during conference championships. The deal is valued at about $18–$20 million annually, making it one of the largest jersey-sponsorships in college sports and helping offset rising roster and program costs. SoFi patches will appear alongside Under Armour, and Notre Dame will continue not to print players’ names on the backs of jerseys.