Longhorns Poised to Land College Football's Largest Jersey Patch Deal
Texas is positioned to secure the biggest jersey patch sponsorship in college football, underscoring patch deals as a growing revenue trend for programs like the Longhorns.
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Notre Dame's jersey-patch deal tops Ohio State, fueling NFL ad era
Notre Dame reportedly inked a jersey-patch deal with SoFi worth about $18–$20 million per year, surpassing Ohio State's patch deal and illustrating how college programs are monetizing uniforms; the trend could push the NFL toward jersey ads as well, with revenue potentially shared with players via the NFLPA.
Notre Dame lands historic SoFi jersey patch deal
Notre Dame announced a six-year jersey sponsorship with SoFi, reportedly averaging $18–$20 million per year and becoming the most valuable jersey deal in college athletics; SoFi will be the official financial services partner with patches on all Fighting Irish uniforms and will launch the SoFi Champions Scholarship for walk-ons, as the program eyes the 2026 season after a 10–2 finish in 2025.
Notre Dame secures SoFi jersey patch deal worth roughly $18–$20M per year
Notre Dame announced a front-of-jersey sponsorship with SoFi, adding patches on football uniforms (up to two patches per jersey, each no larger than four square inches) starting Aug. 1, plus a patch on equipment and an additional patch during conference championships. The deal is valued at about $18–$20 million annually, making it one of the largest jersey-sponsorships in college sports and helping offset rising roster and program costs. SoFi patches will appear alongside Under Armour, and Notre Dame will continue not to print players’ names on the backs of jerseys.
Buckeyes land $17M-a-year Chase jersey patch deal
Buckeyes land $17M-a-year Chase jersey patch deal
OSU inks record jersey-sponsor deal with JPMorgan Chase
Ohio State has secured a record jersey-patch sponsorship with JPMorgan Chase, earning more than $15 million per year across its 36 athletic programs, a figure that eclipses many other deals and signals a growing trend of corporate branding on uniforms in college football (and a likely follow-on path for the NFL).
Buckeyes Strike Major Jersey Patch Deal With JPMorgan Chase
Ohio State announced a jersey patch sponsorship with JPMorgan Chase worth more than $15 million annually, covering the entire athletic department across 36 varsity sports and funding NIL opportunities, academic and athletic initiatives. Brokered by Learfield, it’s one of the largest jersey-patch deals to date, with Chase’s logo set to appear above the Big Ten patch on OSU jerseys; full terms were not disclosed and more deals are expected ahead of the season.
Buckeyes Ink Groundbreaking Jersey Patch Deal with Chase Bank
Ohio State will feature the first-ever jersey patch sponsor across all 36 varsity teams with Chase Bank in a deal with JPMorgan Chase, reportedly near $17 million per year. The partnership includes NIL opportunities and financial literacy resources for Buckeyes athletes, with patches debuting this season across sports, including football on Sept. 5 against Ball State.
Chase Bank Becomes OSU's First-Ever Jersey Patch Sponsor Across 36 Teams
Ohio State announced Chase Bank will become the first jersey patch sponsor for all 36 Buckeyes teams as part of a broad JPMorgan Chase partnership that also funds NIL opportunities and financial-education programming, with Chase branding expanding at Ohio Stadium and the Schottenstein Center; the football patch debuts Sept. 5 against Ball State, and ESPN circles the deal at roughly $17 million per year for OSU.
Tyson Foods Expands Razorback Partnership with Jersey Patches and Official Protein Status
Tyson Foods expands its partnership with the University of Arkansas by adding jersey patches on all 19 Razorback varsity teams and serving as the Official Protein under a multi-year deal starting with the 2026-2027 season.
Tyson Foods inks all-sport jersey deal with Arkansas Razorbacks
Arkansas announced a five-year, all-sport jersey-patch sponsorship with Tyson Foods, placing the company's logo on the Razorbacks' uniforms starting in 2026 and across other branding; roughly 90% of the deal's revenue is expected to flow to student-athletes via NIL opportunities, with Tyson becoming the exclusive jersey partner for all 19 Razorbacks sports and gaining branding across courts and fields.
Kings Roast LeBron as 23rd-Season Patch Debuts
The Sacramento Kings taunted the NBA's patch-debut honoring LeBron James' 23rd season while defeating the Lakers 124-112; James scored 22 points in 33 minutes as L.A. extended its rough spell (three straight losses, nine of 13).
Colts Honor Jim Irsay with Jersey Patch and Legacy
The Indianapolis Colts will wear a jersey patch this season to honor the late Jim Irsay, featuring his initials, signature with a smiley face, and seven grommets from the team's horseshoe logo, with the patch also displayed in other areas throughout the 2025 season.
Jim Irsay's Legacy Celebrated Through Colts Honors and Family Succession
The Indianapolis Colts will wear a black jersey patch this season to honor owner Jim Irsay, featuring his initials, signature, a smiley face, and seven grommets referencing the team's logo, with all social media profiles also displaying the patch.
Northwestern Mutual Becomes Official Jersey Patch Sponsor for Milwaukee Brewers
The Milwaukee Brewers have announced a multi-year partnership with Northwestern Mutual, which will see the company's logo featured on the team's jerseys. The agreement aims to support childhood cancer research and families impacted by the disease through the expansion of their partnership with Alex's Lemonade Stand Foundation. The funds generated from the partnership will be used to enhance the team's performance, improve the fan experience, and support the community.