Chipotle opens its first Mexico outlet, testing expansion near the Texas border
Chipotle Mexican Grill is launching its first Mexico location, in Nuevo León near the Texas border, as a proof-of-concept for its international growth. The restaurant will be operated in partnership with Alsea, with plans to expand to Mexico City in 2027, and the company aims to open up to 370 new restaurants globally this year. Reactions online are mixed, with some questioning whether Mexicans will embrace the brand and others noting past U.S. chains’ struggles abroad.
