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Nugget Ice

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business3 years ago•1 min saved

Starbucks' new nugget ice causing customer division.

Starbucks is introducing nugget ice pellets in some stores this year, replacing their current non-uniform, thin ice cubes. The change is significant as 75% of the chain's beverage sales were from cold drinks. Nugget ice is a softer, easier-to-chew type of ice, and is used by Sonic Drive-In, Chick-fil-A, Which Wich, and others. While some customers are worried that the nugget ice would dilute in coffee drinks, Starbucks said most customers who have tried their beverages with the nugget ice pellets are fans.

via CBS News|

#business #chick-fil-a #cold-drinks

food-and-beverage3 years ago•1 min saved

Starbucks' New Ice Causes Customer Divide

Starbucks is testing new technology to speed up the time it takes to make iced beverages by introducing new machines that make nugget ice to select stores this year. However, customers are concerned about the new nugget ice, calling out that it's smaller, flakier, and chewier, and tends to water down iced beverages. Starbucks says their testing shows that the ice does not melt any faster and does not water down the drinks. The company claims the new nugget ice will help them to use less water overall, which is beneficial for iced drink lovers. The rollout of the new nugget ice will take several years as they are still tinkering with the process.

via KTLA Los Angeles|

#customer-feedback #food-and-beverage #iced-beverages