
World Cup Fever Turns U.S. Cities into a Global Fan Festival
As the 2026 World Cup lit up the U.S., record TV numbers and packed venues were complemented by off-field moments—Algerian fans in Kansas City, Norway’s Viking Row, the ranch-dressing craze, the Scottish Tartan Army in Boston and Miami, and a Texas lemonade stand drawing visitors from around the globe—showing the tournament as a vibrant, cross-cultural celebration beyond the matches.