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Obesity drug era expands with pills, combos and broader access
business7 months ago

Obesity drug era expands with pills, combos and broader access

At the JPMorgan Healthcare Conference, executives from Lilly, Novo Nordisk, Pfizer and others said the obesity-drug market will broaden beyond injections to a menu of options—oral GLP-1 pills, combination regimens, and treatments aimed at preserving muscle—while prices fall, Medicare coverage rolls out, and direct-to-consumer channels grow, potentially pushing the market toward $100 billion annually by 2030 as new entrants and tailored therapies expand patient access and choices.