Las Vegas Hotel Operates Dual Branding to Test Market Traction, Confusing Guests
A Utah resident booked a stay at 'Palette Las Vegas' via Booking.com but arrived at the OYO Hotel & Casino, which admitted to using multiple brand names for the same property to test market response. The hotel apologized for the confusion, citing incomplete renovations, while Booking.com removed the listing and processed a refund after an internal investigation. Industry experts called the tactic brazen, and the guest filed complaints with the Better Business Bureau and her bank.