Seattle's World Cup Footprint: Over 3 Million Downtown Visitors, Mostly Domestic
Seattle hosted World Cup games and drew more than 3 million visitors to downtown over six days, according to Placer.AI data that tracks domestic mobile activity; while crowds were about 17% higher than last year, foreign visitors aren’t captured in the data, so the true total could be higher. If the domestic-foreign mix is roughly 60:40, total visitors beyond a normal cruise-ship season could exceed 800,000. About $14 million of the $120 million local spend came from Seattle, and the Pacific Place mall’s four‑story screen became a de facto public living room with plans to activate it year‑round for cultural uses.