Xicoia Taps Amazon Veteran to Architect the Tillyverse
Xicoia’s Tilly Norwood Studio has recruited Mark Whelan, formerly of Amazon Prime Video, to lead the rapid expansion of AI actor Tilly Norwood and oversee the launch of the Tillyverse, a dynamic digital universe with new AI characters and bespoke talent for third parties. Whelan, who led Prime Video’s EU social strategy and projects like The Grand Tour and Clarkson’s Farm, will head a team across Xicoia and Particle6 to shape the universe and its collaborations.