Sony could win the smartphone race by cutting prices, poll suggests
A PhoneArena reader poll indicates the biggest lever for Sony to revive Xperia sales is lower pricing. About 75% of respondents say reducing prices could help Sony sell more phones, noting the Xperia 1 VIII’s rumored high European price compared with rivals like the Galaxy S26 Ultra and iPhone 17 Pro Max. While some readers think Sony can’t change its fortunes, the piece argues that pricing — more than hardware or design tweaks — is the most tangible fix to regain market share.