Apple acquires Play, the SwiftUI prototyping tool that won last year’s Innovation award
Apple has acquired Play, the prototyping tool that won the 2025 Apple Design Award in the Innovation category for its SwiftUI-based workflow. Play, which enabled real-time collaboration across Mac and iPhone, has been removed from the App Store since the deal. Apple may integrate Play’s features into Xcode or relaunch it as a new standalone tool, potentially expanding Apple’s developer resources. The move aligns with EU DMA disclosure practices around acquisitions.