Sony Exec Demands Shorter Pre-Show Ads, Calls It ‘Ad Crack’
At CinemaCon, Sony Pictures chief Tom Rothman urged theater owners to curb the roughly 30 minutes of trailers and ads shown before screenings, saying audiences are skipping them and advocating shorter pre-shows with longer theatrical windows. He also pressed for affordability for moviegoers and emphasized originality in storytelling, highlighting Sony’s mix of sequels and original projects while signaling a stance against rapid moves to streaming.
