
Tim Cook emphasizes Apple's responsible investment in generative AI
Apple CEO Tim Cook has reiterated that the company is investing in generative AI during a call with investors. While Cook did not provide specific details about Apple's work in this area, he emphasized that the company wants to develop its own generative AI responsibly and that customers can expect to see these technologies at the heart of future products. Rumors suggest that Apple may release AI-based tools with iOS 18 next year.
