Tag

Product Advancements

All articles tagged with #product advancements

Tim Cook emphasizes Apple's responsible investment in generative AI
technology2 years ago

Tim Cook emphasizes Apple's responsible investment in generative AI

Apple CEO Tim Cook has reiterated that the company is investing in generative AI during a call with investors. While Cook did not provide specific details about Apple's work in this area, he emphasized that the company wants to develop its own generative AI responsibly and that customers can expect to see these technologies at the heart of future products. Rumors suggest that Apple may release AI-based tools with iOS 18 next year.

Apple CEO Tim Cook: Investing in Generative AI Responsibly
technology2 years ago

Apple CEO Tim Cook: Investing in Generative AI Responsibly

During Apple's earnings call, CEO Tim Cook confirmed that Apple is investing heavily in generative AI and hinted at future product advancements involving the technology. Cook emphasized the integral role of AI and machine learning in Apple's products, from iOS features like Personal Voice and Live Voicemail to life-saving capabilities like Fall Detection and ECG on the Apple Watch. While Cook did not provide specific details, reports suggest that Apple is spending billions on generative AI research and development, with major AI updates expected in 2024. Cook emphasized that Apple will approach generative AI responsibly and roll out features over time.